QLVR Version 0.7.0

Funny.. I posted a very quick howto on free WiFi in Starbucks and stumbled across this today on CNN: T-Mobile Sues Starbucks Over Wi-Fi Deal.  Apparently, Starbucks soon to be ex-wife, T-Mobile, doesn’t like the new girlfriend, AT&T.  If I were T-Mobile I’d just let it go.  When you signup for the 2 hour complimentary WiFi, it’s very clear that AT&T is providing this - not Starbucks.  Sure, it’s only words and the intent is what T-Mobile is fighting but get over it!  T-Mobile should concentrate on figuring out how to compete with AT&T on other fronts.  Perhaps, T-Mobile could use their $$$ to upgrade their wireless data networks or work out a deal like Sprint/Clearwire WiMax (and Comcast and Google and… ) deal.  

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This is may or may not be news to you but Starbucks has joined the loyalty market. Guess the economy has hit them where it counts. Anyhow, might as well take advantage of the following perks by purchasing (and occasionally refilling) their stored value/loyalty card. To gain full advantage of the perks, you need to signup before July 14th, 2008.

The Benefits and some comments in parenthesis:

• Two Hours of AT&T Wi-Fi
• Refills on Brewed Coffee (if you’re nice to your Barista then they may include Americanos)
• Beverage Customization (Soy milk and syrups are free)
• Free Beverage with purchase of Whole Bean Coffee

To receive the perks you need to do the following:

1. Buy a stored value card at the register or online
2. Create an account at Starbucks page (www.starbucks.com/card)
   
3. Register your card in your account.
4. Signup for WiFi access & link your card to your account (www.starbucks.com/retail/wireless.asp)
   

That’s it. It’s pretty straightforward. I’m not sure what happens when the two hours expires but it’s nice that you *only* have to use the card once a month to keep this perk alive.

Hopefully, Starbucks will not kill this when their stock price goes back up and the economy recovers. Should they do so, you might as well enjoy it while you can!

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